Project Length: Four Weeks
Project Goal: Interview a family member about issues in their life, brainstorm ways to mitigate or solve that issue, prototype the solution
Project Skills: Ideation, interview & data collection, prototyping, branding, hand craft
Programs Used: Illustrator, InDesign, Lightroom
With the rise in better quality dog food like Freshpet and Blue Buffalo, don’t you agree that we should treat our feathered friends with the same respect?
Where does the current-style of traditionally bagged wild birdseed fall short?
2025 | Social Impact ItemCritter Crunch
Overview and Key Ideas:
Critter Crunch is a research-based design project that targets the hassle and pitfalls of traditionally packaged birdseed by offering a sustainable packaging solution. After Jennifer had expressed her discontent with the unwieldy design and plastic packaging of bulk birdseed, it sparked an interest in how traditional packaging could be adapted to better suit the needs of the birding world. By targeting issues with the method of carrying, the quality control of freshness, storage method, and its plastic exterior, Critter Crunch is able to challenge these ails with its innovative design.
The final solution featured cuttable steps, air-tight seals, recycled plastic or a cardboard substrate, and preference curated seed. Its design allowed for longer freshness, less spilling, easier carry for all ages, and storage ease.
Project details
Research during Design for Social Impact course in 2025
Specifics: Conduct an interview about current everyday issues, research past and current solutions, brainstorm and iterate on potential solutions, generate a mockup, and present findings.
Prototyping
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Hand-craft
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Interviewing
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Branding
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Adobe InDesign, Illustrator, & Lightroom
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Prototyping | Hand-craft | Interviewing | Branding | Adobe InDesign, Illustrator, & Lightroom |
Paper-based packaging mockup
2025 | Digital Mockup
Plastic-based packaging prototype
2025 | Physical Prototype