Project Length: Five weeks
Project Goal: Research a social issue and create a social activism kit featuring five touch-points
Project Skills: Research, branding, hand-craft, community engagement focus
Programs Used: Illustrator & InDesign
Sitting on the eastern side of the midwest, Cincinnati consists of a bio-diverse group of animals and plants that call our region’s prairies, forests, and wetlands their home.
Learn more about the ways you can live intentionally and sustainably alongside your local community!
Embrace One-page Zine
2025 | Digital
2025 | Social Activism Kit Nature First Cincinnati
Overview and Key Ideas:
Here at Nature First Cincinnati, our mission is to spread local love for our great outdoors in the Cincinnati area. Driven by our four guiding pillars to: cultivate, embrace, protect, and share, we strive to educate and inspire a collective of Cincy natives to embrace sustainable and intentional living practices into their daily lives. In whatever part of this eco-journey you find yourself in, we want to send you a warm welcome to the Nature First Collective!
Currently, Cincinnati is taking large strides towards a circular economy that promotes collaboration on environmental projects, community outreach in educational programming, and sustainable services for the public. Our kit was designed to keep adding fuel to the fire for this movement. By utilizing the kit, this community is showcasing that the environment matters to them and that their decisions - no matter how small - will and do make a difference in this world.
Project details
Research paper + social activism kit completed over Spring 2025 during Design for Social Impact course
Specifics: Research a social issue and create a social activism kit featuring five touch-points
Purpose: promote sustainable and intentional living to foster a circular economy
Mission: spread local love for the great outdoors in the Cincinnati area
Vision: inspire environmentally-conscious advocates within our community
Values: education. sustainability, public good, environment, intentional living
Hand-craft
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Research
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Community Engagement
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Environmental Advocacy
|
Adobe InDesign & Illustrator
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Hand-craft | Research | Community Engagement | Environmental Advocacy | Adobe InDesign & Illustrator |
Target Audience Demographics: young adults and parents with kids who visit our local parks
Preferences of TA: mission-driven, interactive, convenient,
Behaviors of TA: prone to a shorter attention-span, curious and perceptive
